Film trailer for The African Queen The first trailer shown in an American film theater was in Novemberwhen Nils Granlundthe advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical The Pleasure Seekers, opening at the Winter Garden Theatre on Broadway.
Get Full Essay Get access to this section to get all help you need with your essay and educational issues. One way of achieving this is through specific and thorough marketing strategies and devices. The trailer is device designed to sell the cast and concept of the film which will stir up immediate interest Movietrailertrash.
This era saw a major collision between technology and consumer culture.
The s was the first financially successful rollout of both widescreen and 3D processes. Filmmakers and entertainers owe a great deal of gratitude to this movement in spectacular screen display and the making of trailers Johnston, The success of this device can be measured with the amount of seats sold for the opening of the full feature film.
So what makes a trailer successful? It has to be compelling, impressive, faithful and artistic. These four elements assure that the trailer stays true to the film and not setting the audience up for disappointment, whilst still being creative and appealing on screen.
I will continue to discuss the conventions and techniques used to create trailers, as well as discuss possible structures for our experimental trailer according to the relevant genre. Narrative conventions While trailers are a form of advertising, they are also a unique form of narrative film exhibition.
The conventions they follow and how they are structured greatly depends on the genre of the film Kernan, A trailer will often be structured around the most appealing aspects of a film, disregarding the conventional narrative order.
Comedies might use a funny moment taken from the ending of the film, near the beginning of the trailer. A selection of clips can be used to attract the widest possible audience, such as a romantic clip for an action film trailer.
I will discuss this later. Drama trailers will aim to provide a basic narrative structure to guide us through the films storyline. Voice-overs are one way of telling this story and credit information. Stylistic Conventions All the elements that make a trailer recognisable and own to a specific genre form part of their stylistic conventions.
The stylistic conventions of trailers are derived from the techniques used depending on the genre, once again. Trailer makers have developed clever techniques to deliver this short representation of the film when the plot does not come across clearly.
Action films make use of a montage of clips while a narrator or text announces the plot, with fast paced music binding the suspense.
Dialogue between characters often consists of one-liners and catch phrases, which the viewer can anticipate in the film. Romantic dramas rely on the structure around the plot. The protagonist is introduced, their love interest is introduced and moments of them together make out the majority of the trailer.
Trailers need to pay attention to the font used, when it is displayed and the music that will support it. The popular norm is to end your trailer with the film title through desired design graphics. Music can be used to portray a particular theme of a film as consumers often relate specific types of music with particular types of music, for example, soft music can evoke romance while variety in level and faster paced music enhances action or horror scenes.
Comedies and dramas also often make use of commercial tracks.
Finsterwalder further indicates that since the beginning of the MTV generation in the s, trailers have relied heavily upon music as a way of highlighting particular aspects of the trailer, as well as increasing the overall pace of the trailer by connecting multiple scenes.
Choosing the right track with corresponding shot selection and duration can be a direct depiction of the theme your film is trying to get across. University of Texas Press.
Film Remakes, Adaptations and Fan Productions. Purpose of Film Trailers. More essays like this:Home > Assignment Sample > A Review Comparing and Contrasting Two Movie Trailers.
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Excerpt from Essay: Movie Trailer: Ethos, Pathos, & Logos The trailer for the movie Prisoners effectively uses ethos, pathos, and logos to appeal to its potential attheheels.com uses ethos by demonstrating brief vignettes of family life to help establish the character of the main characters in the movie, as well as showing the police officer, and the .
The Film Trailers Essay Sample.
A film really only has one shot at success. One way of achieving this is through specific and thorough marketing strategies and devices. Essay about horror film trailer evalution ‘THREE’ RESEARCH My task was to create a film producing a trailer storyboard, a promotional poster and a DVD cover.
The genre given was horror, and so before starting I had to research film DVD cover, film posters and film trailers, which I could then use similarly in my own.