The advantages of the use of social media in the business industry

Personally, I think there are more advantages than disadvantages. Facebook obviously dominates in the social media industry because Instagram is in their ownership. It means that Americans spend 61 minutes every day on Facebook and Instagram. Anyway, keep in mind not every social network is for every type of business.

The advantages of the use of social media in the business industry

What are the benefits of using social media for business? Consider that there are now more than 3 billion using social networks across the globe.

And these people are using social to engage with brands. Sherpa Marketing found that more people follow brands on social media than follow celebrities. On Instagram alone 80 percent of people follow at least one business.

Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Benefits of social media for brand building 1. Think people only connect with brands they already know on social media?

Consider that 60 percent of Instagram users say they discover new products on the platform.

Social Media Disadvantages

When Absolut Vodka ran an Instagram campaign to promote its limited edition Spark bottle, the company achieved a five-point lift in brand awareness. How are you embracing your brand values?

Do you even have brand values? How are you looking out for the best interests of your customers and employees? Does your product really work? The ability to create real human connection is one of the key benefits of social media for business. We call these Meaningful Relationship Moments.

Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products. A social media advocacy program can be a great way to humanize your brand.

Establish your brand as a thought leader No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche. Like brand advocacy, thought leadership is a great way to build consumer trust.

In fact, LinkedIn research in partnership with Edelman shows that marketers underestimate just how much thought leadership can impact trust, especially for B2B marketers.

About half of B2B marketers surveyed believed their thought leadership would build trust in their companies. However, more than 80 percent of buyers said thought leadership builds trust. The Edelman Trust Barometer also found that 63 percent of people trust technical experts, compared to only 42 percent of people who trust businesses.

LinkedIn —particularly the LinkedIn Publishing Platform—is a great social network to focus on when aiming to establish yourself as a thought leader. Stay top of mind Most social media users log into their accounts at least once per day, according to Pew Research Centerand many people are checking social multiple times per day.

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Social media gives you to the opportunity to connect with fans and followers every time they log in. Benefits of social media for growth 5. Increase website traffic Social media posts and ads are key ways to drive traffic to your website.

Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post Participating in social chats—like the weekly HootChat on Twitter—can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your website.

The advantages of the use of social media in the business industry

Curating content helps you: HootChat — UpContent getupcontent April 19, Offer great value in the chat, rather than being too promotional. Just make sure your website address is included in all of your social media profiles so that people who want to learn more about you can do so with one easy click.

Generate leads Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.

For example, Renault Europe used Facebook lead ads that allowed people interested in learning more about a new model to book a test drive directly from Facebook, with just a couple of taps. The ads had a 7. Boost sales No matter what you sell, social media can help you sell it.

Your social accounts are a critical part of your sales funnel —the process through which a new contact becomes a customer. As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce.

The time is right to align your social marketing and sales goals.

The advantages of the use of social media in the business industry

For individual sales professionals, social selling is already a critical tool. Partner with influencers Word of mouth drives 20 to 50 percent of purchasing decisions.Every business is opting for adopting digital marketing trends to improve their business brand.

There are many types of Advantages of Social Media Marketing strategies available in the market which is used for getting huge customers' on your website. So use the best social marketing strategies and face benefits. Aug 11,  · To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight.

If used wisely, social media can be a powerful business tool. Some of the opportunities and benefits of social media can include: Revenue. The most obvious opportunity is to generate revenue. This can be done through building a community or advertising your products or services within the social media platform.

Social media marketing has many advantages: broad reach - social media can reach millions of people all around the world ability to target particular groups - many forms of social media (e.g. Facebook, Twitter, Instagram) allow businesses to target specific groups, often in particular locations.

Planned changes in future use of selected social media for marketing Leading benefits of using social media for marketing Learn more about how Statista can support your business.

The role and use of social media in travellers‟ decision making and tourism operations and management are widely discussed. The strategic importance of social media are high for tourism competitiveness.

A Marketer's Guide to Social Media for Business